# identity.md

## Organization Overview
- **Company Name:** FERAL
- **Mission:** To provide a comprehensive selection of new and used outdoor gear and clothing as an independent outdoor goods retailer.
- **Company Structure and Legal Entity:** An independent outdoor goods retailer. Details forthcoming.
- **Founded Date and Location:** Locations include Denver, CO and Grand Rapids, MI. Founded date details forthcoming.
- **Size and Scale:** Operates multiple retail locations, offering a large selection of new and used outdoor gear and clothing.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Jimmy Funkhouser (Team Member) - https://liveferal.com/blogs/team/jimmy-funkhouser
    - Rachel Funkhouser (Team Member) - https://liveferal.com/blogs/team/rachel-funkhouser
    - Charlie McQuiston (Team Member) - https://liveferal.com/blogs/team/charlie-mcquiston
    - Carey Antoszewski (Team Member) - https://liveferal.com/blogs/team/carey-antoszewski
    - Josiah Cilladi (Team Member) - https://liveferal.com/blogs/team/josiah-cilladi
    - Abby Kyros (Team Member) - https://liveferal.com/blogs/team/abby-kyros
    - Whitney Schuettpelz (Team Member) - https://liveferal.com/blogs/team/whitney-schuettpelz
    - Jordan Haven (Team Member) - https://liveferal.com/blogs/team/jordan-haven
    - Brian Wolski (Team Member) - https://liveferal.com/blogs/team/brian-wolski
    - David Sheetz (Team Member) - https://liveferal.com/blogs/team/david-sheetz
    - Josh Coenen (Team Member) - https://liveferal.com/blogs/team/josh-coenen
    - Kendrick Bass (Team Member) - https://liveferal.com/blogs/team/kendrick-bass
- **Team Structure and Departments:** Comprised of dedicated individuals across various retail functions. Team profiles available at https://liveferal.com/blogs/team.
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an independent outdoor goods retailer, offering both new and used outdoor gear and clothing to customers.
- **Location(s) and Geographic Presence:** Retail locations in Denver, CO and Grand Rapids, MI.
- **Key Partnerships and Affiliations:** Details forthcoming.